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Marketing Campaign Software

The recession seems to be going on forever, and yet experts tell us that we are at the end of the “downturn”.  Yet our marketing budgets are still being cut and many are still being made redundant.  So how can marketing teams do the same impactful work with less cash and less resource?

The answer for your organisation could be through CRM.

How much time must your marketing teams spend segmenting information, collating addresses and gathering important information from other parts of the organisation before they can start to implement their marketing campaigns?

Is the information from product development team coming through and are the sales teams and customer service teams joined up?

CRM helps marketing automation with a clear segmentation tool, marketing analytics and clear evidence of return on investment for each campaign.

CRM will help to manage the work more effectively and create smarter campaigns with templates that can be re-used.  There is clarity in reporting and lead generation handover – so no more leads will fall between those gaps.

To find out more about how CRM can benefit you and your organisation, visit our website www.caltech.co.uk

Small Business CRM

Social Media Networking and CRM

The use of social media is now a must in business.

Using networking tools enables us to become closer than ever to our customers, suppliers and partners.  It helps us to really understand what they like, how they like to work, what they are thinking about, what makes our contacts tick.

All this information is critical to any organisations success.  By feeding this output into a CRM system, the organisation is empowering all of their people to get to understand their contacts and help to build better relationships, making the process of “doing business” slicker.

There may be no quick sale or decision through social media, but by networking in this way, long term prospects can be kept in touch – lightly.

Social media networking can really shape a design process with customers.  The supplier can really understand what the potential customer, or existing customer is wishing to achieve, subtly; whilst the customer can start to understand the packaging of the product.  What goes into what they are purchasing and start to understand and live the benefits.

This alone, can save costs, and make companies easier to do business with.  Not only that – it will lay the foundations to build great relationships to stand the test of time.

Social media networking can also aid an organisation to exceed its customer expectations and thus maximise the satisfaction of customers.  This will help to propel an organisation through referrals, testimonials and word of mouth.  That said there must be a moment of truth to carry the customers through to satisfaction.

So start blogging, networking and shouting out across social media and start to reap the benefits.  But don’t forget to feed the valuable competitive advantage information back to your CRM system, to empower your staff and reap the full benefit.

Sales force productivity

Sales teams are constantly being driven to be more effective and more productive.  However, there are only so many hours in the day, only so much a sales executive can do; so why not complement their skills with a CRM package that will give them the tools and equipment to do their job, either on the road or at the office.

It’s important that sales people are spending their time selling and less time chasing fruitless leads.

CRM should be an integral part of the sales force.  At the start of the sales cycle CRM can help to quality the leads and allow them to be directed to your organisations requirements.  Automatic triggers can be built into CRM to ensure optimum success.

CRM will create a single view of the customer to help ensure a shorter sales cycle and will help to improve customer retention. 

For a free fact sheet or demonstration of CRM please have a look at our site www.caltech.co.uk and find out more about how a CRM solution can help you.

GoldMine and HEAT go down a storm at Call Centre Expo!

Call Centre and Customer Expo was a great success for exhibitors this year!

Caltech and FrontRange shared a stand.  There was much interest in GoldMine and HEAT and lots of networking, problem solving and great conversation.

The show itself was busy and vibrant.  Some crazy crowd pullers (such as ripped suits, a guy dressed as a robot and a software man).  We had a simple stand and we think that worked with ensuring we were talking to the right people.

GoldReach was demonstrated.  This is our new direct marketing solution that ties in with GoldMine.  This will be launched later this year so watch out for that!

GoldMine Customer Service was discussed on the stand and there was a natural buzz around this exciting new offering from FrontRange.

If you have any post show comments, or would like to find out more about GoldMine, GoldReach or HEAT, contact me!  Catherine@caltech.co.uk

Dont forget to follow us on twitter crm247…

What is HEAT software?

HEAT is award winning service and support.  The HEAT family is a comprehensive service solution which combines core technologies with a variety of expansion options, so that parts can be added on to build a bespoke solution.

The key benefits of HEAT are –

Administration without an operator

Automatic email monitoring

Centralized reporting

Quick return on investment and benefit driven

For a “test drive”, free consultation or to have a demonstration at your convenience of HEAT, contact jonathan@caltech.co.uk

Call Centre and Customer Management Expo 2009

Call Centre and Customer Management Expo opened yesterday.  Caltech partnered with FrontRange showcasing GoldMine and HEAT!  The first day was really busy and we had a great response.  It was exciting to be at the show with FrontRange and some exceptional speakers!

There was a great hype at Deborah Meaden from Dragons Den and everyone commented “she has just walked past the stand!”  There was a queue gathering before all the key note speaker slots and I did manage to catch Colin Shaw and heard some interesting news and thought provoking messages about retaining customers in a recession.

Caltech are also showcasing GoldReach at the show which is a new Caltech led product.  Its a direct marketing system that is fully integrated with GoldMine allowing users to see who has opened emails etc. and then follow up actions by group within GoldMine taking out several onerous man hours of tedious keying in!

Last day of the show is today so heres to a great show with more exceptional speakers!

Why use CRM?

There are so many reasons why our customers chose a CRM solution and our customer industries are so diverse one cannot generalize, however I did conduct a recent survey and the top 10 reasons of why use CRM are:

• To have the information, collaboratively, across the entire business for everyone to use and see
• To track leads effectively and create profit
• Easily available management reporting
• Ease of segmentation for marketing campaigns
• Helps the customer to respond quickly to leads, service and sales
• Displays a sales funnel
• No more inaccessible spreadsheets across the organisation
• Automation of processes aiding staff productivity
• Homeworkers have the same valuable information as desk workers
• To reduce costs as things are being done once…

CRM has a major impact on organisations through the ability to offer a solution that the customer may want, and not simply what the organisation can offer.

What does CRM software do?

CRM software can be a very powerful system for your business or organisation.  CRM software, properly installed and trained out, will increase productivity and customer satisfaction and service.  The CRM products that Caltech offer provide a quick return on investment.

Have a look at our website – “About CRM” which has more information and helpful tips.

To receive a copy of the benefits of CRM and best practise, email Catherine@caltech.co.uk