xRM is anything relationship management which works through CRM.  Ultimately xRM is anything relationship management as opposed to customer relationship management which is rather limiting.

For many years CRM has been managing xRM effectively, across many teams and many industries.

xRM basically talks more around how CRM has gone far beyond the traditional 1980′s type system that literally focused on managing customers.  Today, CRM is much more a strategic tool that manages projects, products, clients, students and much more… 

xRM is the development of CRM that has evolved over time allowing anything relationship management.

To find out more about xRM join us at the Caltech Forum 2010 or email George@caltech.co.uk