Implementing a CRM strategy does not affect just the customer facing employees.  Because of the need to transmit information from within the organisation and externally to customers, suppliers, donors, etc.   Every function is likely to be affected by a CRM project.

This means that every department should have a representative involved in planning and if required, rolling out CRM.

The introduction of CRM systems is likely to have some degree of impact on every job in an organisation.  At an individual level the aim is to provide each person with better information, allowing him /her to operate more effectively.  At a departmental level, by monitoring the effectiveness of different activities, organisations can better achieve their strategic goals.

Caltech has published its top 10 tips of successful CRM implementation – avoid the common mistakes.  To receive a copy please email George@caltech.co.uk

If you would like to find out more about CRM, GoldMine or Microsoft CRM, why not join us at the Caltech Forum 2010?