Every customer commences its life as a lead – Marketing being the first phase getting them ready to speak with Sales.

Organisations that get leads to that next qualifying stage use GoldMine to:

Define the customer and the lead – whats the profile for a customer?  What is a good lead?

Establish a clear process for handling and distributing your leads

Get a centralized database to enable you to arrange leads by type, readiness to purchase etc.

Build a relationship by valuing them and engaging in a dialogue

Collaborative team working using a central system internally

Lead nurture through clever marketing and groups on GoldMine

Close the loop refers to knowing what is working and what is not and focus on the best activities

Market to existing customers

Ensure that reporting can be generated easily

Track and ensure that you are refining all the time.

To find out more about how GoldMine can do more for your sales team contact George@caltech.co.uk or call Jonathan 01924507280