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GoldMine the MDs perspective

posted on 9th February, 2010 by Catherine

Implemeting GoldMine willha far-reaching implications across your organisation, from back-office functions such as finance and day to day logistics, to customer facing activities such as sales, service and marketing.  This will seep beyond to suppliers and partners. 

The cultural implications of CRM are significant.  Many projects have failed despite IT effective project managed implementations, as people related issues haven’t been addressed such as end user and stakeholder buy in.

CRM projects will fail, unless they ahve board-level buy in and are driven from the top…

To find out more about CRM for management click here.

If you would like to join us at our forthcoming forum click here.

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