You don’t have long to grab customers’ and prospects’ attention. Come at them quickly with the right message—and they’ll be more compelled to buy.

Microsoft Dynamics™ CRM turns your business’ information into actionable knowledge. You’ll get a deeper understanding of your customer’s motivations so you can better target your marketing efforts, online and offline.

Respond faster to emerging opportunities, track campaign results, fine-tune messaging, and use your marketing dollars more efficiently and effectively. Microsoft Dynamics CRM transforms your data into marketing campaigns that get higher response rates. And that translates into more revenue for your business.

Microsoft Dynamics CRM Maximises Your Marketing Efforts

Get the power to transform customer information into clear, actionable knowledge—no matter how large or small your company.

Easily configurable features translate to customer-focused marketing programs with impact. All within a familiar Microsoft Outlook environment.

PLAN MORE PROACTIVELY
Deep analytics enable your company to respond quickly to changing customer preferences and emerging market opportunities. You’ll never miss another opportunity to turn data into action.

ATTAIN A CLEAR VIEW OF YOUR CUSTOMERS
When you have instant access to complete customer information, you’ll build deeper customer relationships. Now you can get a 360-degree view of each customer with access to rich segmentation. Whether you want comprehensive customer, marketing, or demographic information, it’s always at your fingertips.

GET YOUR MARKETING MIX RIGHT
Concentrate your efforts on your most effective marketing channels. Reporting and analysis features help you evaluate the performance of your print, e-mail, online, and other marketing efforts—so you can put your dollars to work in the right places.

MAKE DATA MORE ACCURATE AND EXTENSIBLE
The better the data, the more focused your campaigns. Comprehensive data import, data cleansing, and data de-duplication features upgrade the accuracy of your data, seamlessly. Your response rates are boosted, without wasting valuable cycles.

MANAGE WORK MORE EASILY
Provide your marketers with customer relationship management functionality they already know and understand. You can manage customer e-mail, appointments, tasks, and contacts directly from Microsoft® Office Outlook® 2007, so there’s no learning curve. Plus, creating marketing communications is a snap with Microsoft Office Word 2007 Mail Merge.

EXECUTE SMARTER CAMPAIGNS
Target the right customers in the right way, every time. Intelligent list and segmentation tools enable you to reach prospective customers quickly and effectively, then transform those successful campaigns into templates that can easily be reused in the future.

GET REAL-TIME VISIBILITY
Want to know what’s happening right now? Comprehensive features help you track response rates, revenue conversion and measure interest levels for every campaign and activity real-time.

ENABLE PROACTIVE OFFERS
Be more agile in every relationship. You’ll gain a holistic view of each customer’s preferences, relationships, and buying history that can help you anticipate their future needs.

LAUNCH CAMPAIGNS WITH AGILITY
Why reinvent the wheel each time you want to run a new program. You can transform successful campaigns into templates that make it easy to quickly launch future campaigns.

UNDERSTAND WHAT CUSTOMERS TELL YOU
Listening is key to successful customer relationships. Reporting and analysis capabilities give you insight into customer behaviour and the precise knowledge you need to make sound decisions quickly.

Click here for a screenshot of a marketing campaign in Microsoft Dynamics CRM 4.0

Click here for a screenshot of a marketing report in Microsoft Dynamics CRM 4.0