Marketing budgets cut, marketing on a shoe string, return on investment…

Have you tracked your marketing campaign or event?    These are the questions that marketers are being asked more and more frequently by our senior managers…

Using CRM (Customer Relationship Management), I have been able to track the activities that are working best for us.

Attending events is about much more than generating leads, it is also about networking, brand presence and the opportunity to launch new products or give thought provoking messages.

By entering all information of costs, planning activities, and having target marketing lists in CRM, it can really help to show your marketing return on investment.

Top Tips:

• You will be able to see where your marketing efforts have been really working and pass these effectively to the sales teams as hot leads or opportunities
• Tell your customer base what you are doing!
• Ensure visibility of Direct Marketing
• Keep close to sales and product development and have campaigns ready to hit the market with
• Maintain all information in CRM
• Use CRM to generate reports and never miss an opportunity again
• Finally make sure you are highlighting to your management team the return on investment on your marketing activities!…