xRM – when CRM becomes xRM

xRM is where c becomes x.  

It’s the natural progression from Customer Relationship Management to Anything Relationship Management.  Caltech’s clients manage much, much more than customers using their CRM systems.  They are managing processes from end to end – from a call coming into the office to the invoice process for that customer.  Microsoft CRM can be tailored to really fit the needs of many organisations that won’t necessarily refer to “customers” in the broader sense.

Some organisations may have students, clients, donors, supporters etc.. 

This is where xRM really comes into play.  Caltech works with clients to manage their target contact strategies, processes and daily working functions in order to maintain:

• loyalty of clients and supporters
• increase awareness in your targeted communications
• and help your organisation achieve more with less…

using the latest database technology, CRM.

Caltech maximises the efficiency of every CRM system, from implementation to training to ongoing development with integration at the very heart of the process.  Caltech never take an off the shelf approach and work to tailor CRM to fit organisations in many industries and that is why Caltech is so successful in providing xRM – anything relationship management.

CRM is all about sales, marketing and customer service.  xRM goes far beyond those lines of business bringing into play other departments that can also use the system effectively.  xRM can be used for employee management, recruitment management, asset management, in fact anything.

xRM will help clients:

• streamline their IT systems bringing disparate systems together
• develop the right processes for your organisation encompassing your organisational needs
• and deliver organisational success by aiding efficiency, productivity and truly having management information to enable more informed decisions. 

Case studies of clients using xRM have reported improvement of deployment times, aiding new ideas to market more quickly, reduced development costs, monetary savings and time savings.

Find out more ideas for uses of xRM on You Tube

Registered Address : Caltech IT Ltd, Unit 66, Annexe 4, Batley Business Park, Grange Road, Batley. West Yorkshire. WF17 6ER Registered in England Company Number 03701887