There are so many reasons why our customers chose a CRM solution and our customer industries are so diverse one cannot generalize, however I did conduct a recent survey and the top 10 reasons of why use CRM are:

• To have the information, collaboratively, across the entire business for everyone to use and see
• To track leads effectively and create profit
• Easily available management reporting
• Ease of segmentation for marketing campaigns
• Helps the customer to respond quickly to leads, service and sales
• Displays a sales funnel
• No more inaccessible spreadsheets across the organisation
• Automation of processes aiding staff productivity
• Homeworkers have the same valuable information as desk workers
• To reduce costs as things are being done once…

CRM has a major impact on organisations through the ability to offer a solution that the customer may want, and not simply what the organisation can offer.