How does CRM work?
CRM is a system that holds all the information about your clients in one place.
How does CRM work – well CRM will do as little or as much as you want it to do. Many departments in your organisation will be feeding information into CRM, and taking information into CRM to use it; to target market, for better customer service, to understand your clients more and engage them better.
To achieve the best results from CRM the information held about your business and clients will allow you to anticipate your customers’ needs, promote more sales and increase your customer experience.
Using information in CRM will increase your success!
Later this week : Why Have CRM?