Strong relationships are an important factor for customer loyalty, and Customer Relationship Management CRM solutions (CRM for businesses) provide a great system for targeted and one to one marketing activities. You may be new to CRM for businesses, so please continue reading. But if you are already using a CRM solution and are looking to replace it, see our 2nd Generation CRM page.
CRM for businesses is about making the most of your customers and prospects, aiding marketing, sales, service and management to deliver a better and more profitable organisation.
What does CRM do?
With a properly installed CRM system, your business can significantly improve the effectiveness of your customer interactions across all areas of the operation.
CRM is not about putting a DVD in a drive and “turning on” CRM. CRM is much more about understanding what your organisation wants to achieve and building a system, using CRM solutions to reach your end goal and manage your processes.
You may have heard of CRM but don’t understand the implications of implementing a system, you need CRM advice! Not just which software to purchase.
Working with CRM solutions since 1999, Caltech CRM offers great advice before you start deciding about product.