Social Housing CRM Case Study Release

Caltech IT Limited (Caltech CRM), a leading supplier of Microsoft Dynamics CRM for not for profit and social housing organisations in the United Kingdom, is delighted to announce the release of a social housing CRM case study with CHP.

CHP is a locally managed and governed charitable housing association, based in Chelmsford, Essex, providing high-quality affordable family homes and apartments to rent and buy.  CHP owns approximately 8,500 homes across Essex.

Working with Caltech CRM, CHP integrated Keyfax Enquiries and Microsoft Dynamics CRM to help CHP manage customer information and improve call service.

James Dickman project manager at CHP says “The implementation of Microsoft Dynamics CRM as part of the Keyfax Enquiries project has given us an opportunity to see the huge potential in using Microsoft Dynamics CRM at CHP. It is early days but Microsoft Dynamics CRM is already providing us with additional intelligence on our customers and helping to improve service.”

Phil Callaghan managing director of Caltech IT Limited stated, “We are indebted to both CHP and Omfax, in helping us to understand Housing Associations requirements, specifically CHP’s, and working with us to develop a system that is easy to use.

It was at times, a difficult journey for both CHP and Caltech. We had to understand issues specific to the Housing sector and CHP had to understand what Microsoft Dynamics CRM could do. The platform that we have developed is now being used in other Housing Association sites and we continue to develop additional functionality as required.

There is a great deal of potential at CHP for Microsoft Dynamics CRM to provide additional benefits and integration to other systems.”

Notes to Editors:

For the full case study please contact or visit

Caltech is one of the UK’s leading suppliers and implementers of Customer Relationship Management (CRM) software. It works with clients to manage their customer contact strategies, operational processes and daily business functions in order to maintain audience loyalty, increase awareness and ultimately drive sales. This is achieved by recommending, implementing and developing the very latest database technology including; Microsoft Dynamics CRM. Integration is at the heart of CRM so Caltech only implements systems that work hand in hand with a client’s existing software from accountants systems to telephony packages ensuring optimum benefits and results every time.


Contact Catherine Carlyle Marketing Communications Manager 01924 507 280

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